Through strategic design improvements and web optimization initiatives, my work contributed to measurable digital growth, helping drive 60,000+ new users and more than 200,000 page interactions across the company’s web properties. I collaborated closely with leadership, marketing, finance, regulatory, and supply chain teams to ensure that brand initiatives aligned with business goals while maintaining consistency across international markets. My responsibilities also included managing creative partners and vendors, overseeing photography and video production, presenting concepts to stakeholders, and coordinating packaging and label updates to meet CDPHE regulatory requirements while maintaining brand integrity.