Mile High Labs

Role
Senior Designer & Marketing Lead Mile High Labs, Loveland, Colorado
TYPE
Direction
YEAR
2021-PRESENT
Overview

At Mile High Labs, I operate in a hybrid role spanning brand leadership, marketing strategy, and regulatory-driven product design. I oversee the development of cohesive brand systems that support global sales initiatives while navigating the complexities of compliance, technical communication, and supply chain coordination. My work sits at the intersection of creativity and operational precision — ensuring the brand not only looks strong in market but functions seamlessly behind the scenes.

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Brand Building

At Mile High Labs, I operate in a hybrid role spanning brand leadership, marketing strategy, and regulatory-driven product design. I oversee the development of cohesive brand systems that support global sales initiatives while navigating the complexities of compliance, technical communication, and supply chain coordination. My work sits at the intersection of creativity and operational precision — ensuring the brand not only looks strong in market but functions seamlessly behind the scenes.

In my current role as Senior Designer & Marketing Lead at Mile High Labs, I serve as both a creative director and strategic marketing leader, guiding brand identity, campaign vision, and creative execution across multiple international markets. I have led comprehensive brand evolution, driven digital performance across 60,000+ new users and 200,000+ page interactions, and overseen creative direction spanning digital, web, content, packaging, experiential, and storytelling design. I partner closely with executive leadership, manage vendors and creative collaborators, and ensure that creative work not only inspires—but drives measurable engagement and business outcomes.

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