
Art director and creative lead with 15+ years concepting and executing omnichannel campaigns across digital, social, print, packaging, video, and event environments. Leads brand and creative at Mile HighLabs, a regulated ingredient manufacturer, translating complex science and regulatory information intocustomer education. Earlier experience includes six years of consumer-facing brand creative at WholeFoods Market and agency-side environmental graphics, including 26+ concurrent accounts. Hands-on across brand systems, photography, video, packaging, and physical production.
Understanding the target audience, their needs, preferences, and behaviors is crucial, conducting user research through surveys.

Understanding the target audience, their needs, preferences, and behaviors is crucial, conducting user research through surveys.

Understanding the target audience, their needs, preferences, and behaviors is crucial, conducting user research through surveys.